How Do You Buy the Wines You Buy
| Do you intend to drink more wine in 2010 than you did in 2009? |
| Yes |
| 631 responses / 59% |
| No, I intend to drink less wine |
| 28 responses / 3% |
| No, I intend to drink about the same amount of wine |
| 371 responses / 35% |
| I am not sure |
| 31 responses / 3% |
| Which of the following is most influential when it comes time to make a wine purchase? |
| Recommendations from friends |
| 158 responses / 15% |
| Wine reviews or shelf-talkers from established wine critics |
| 374 responses / 36% |
| Recommendations from trusted wine producers or wine shop owners |
| 355 responses / 34% |
| Price or heavy discounts |
| 113 responses / 11% |
| Recommendations from bloggers |
| 21 responses / 2% |
| Label design |
| 28 responses / 3% |
| Do you plan on spending more on wine (in total) in 2010 than you did in 2009? |
| No, I intend to spend about the same on wine. |
| 421 responses / 40% |
| Yes I intend to spend more. |
| 556 responses / 52% |
| No, I intend to spend less on wine. |
| 85 responses / 8% |
| From where do you purchase the majority of your wines? |
| From national discount chains like Costco, Trader Joe’s |
| 273 responses / 26% |
| From smaller boutique wine shops |
| 503 responses / 48% |
| From online wine retailers like Wine Express, Winery Insider |
| 85 responses / 8% |
| Through private brokers |
| 24 responses / 2% |
| Directly from the winery or winery Web site |
| 173 responses / 16% |
| Which of the following social media platforms do you use most frequently? |
| Twitter |
| 37 responses / 4% |
| Facebook |
| 531 responses / 58% |
| Blogs |
| 86 responses / 9% |
| Other |
| 259 responses / 28% |
| Which of the following social media platforms most affects your wine purchasing decisions? |
| Twitter |
| 19 responses / 2% |
| Facebook |
| 113 responses / 14% |
| Blogs |
| 167 responses / 20% |
| Other |
| 524 responses / 64% |
| What’s the average price you currently spend on a bottle of wine? |
| Under $10 |
| 84 responses / 8% |
| $10-$20 |
| 587 responses / 55% |
| $20-30 |
| 278 responses / 26% |
| $30+ |
| 122 responses / 11% |
| Which of the following are you least likely to splurge on? |
| A $50+ bottle of wine |
| 399 responses / 38% |
| A meal at a high-end restaurant |
| 149 responses / 14% |
| A walk-around wine tasting or wine seminar |
| 256 responses / 24% |
| Other |
| 253 responses / 24% |
| Which of the following are you most likely to splurge on? |
| A $50+ bottle of wine |
| 248 responses / 23% |
| A meal at a high-end restaurant |
| 536 responses / 51% |
| A walk-around wine tasting or wine seminar |
| 244 responses / 23% |
| Other |
| 32 responses / 3% |
All results from Wine Enthusiast!
Posted via email from Wine Marketing
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