It amazes me to still see machine harvesters, stainless steel tanks, and other winery machinery being displayed in photos of harvest. In these hard financial times it is better to tell the story of New Zealand wine without shattering what people believe to be a romantic job.
Get rid of all of the pictures of machine harvesters and stainless steel tanks and put the romance and boutique back into NZ wine.
Show pictures of oak barrels, hand harvesting, and people smiling and the hand made approach to wine.
I know there is a need to show the reality but hand harvesting, oak barrels are reality, we just no need to show everything else, the sexy side of wine. This image would then help promote New Zealand wine and hopefully sell more of it.
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