I, The Wine Vault, have always worked from with the 3 P's policy.
Personal: For me this is the first and foremost of the 3 P's. When you start engaging with people you really need to be personal, give a little of yourself in every commicay.
Professional: Even though you are giving something of yourself, always remain professional and have your brand in mind when engaging.
Proud: Never be ashamed of your brand, company, and/or self otherwise this will show in your engagement. Be proud of what you are doing, be proud you are professional, be proud of yourself for giving Social Media a go!
But, above all, be Honest!
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