Success in social media allows one small business a zero advertising budget | infonews.co.nz New Zealand's local news community

BUSINESS  4 December 2009, 8:08AM

Success in social media allows one small business a zero advertising budget

By Adage Business & Media Services
548 views

Auckland wine shop The Wine Vault has been participating in social media for the last year and have managed to grow its business by 20-25% directly through this medium.

It began when The Wine Vault’s Jayson Bryant started filming video wine tastings and posting them on suitable video platforms such as YouTube and Viddler.

In October this year The Wine Vault launched the website www.winevaulttv.com, built solely by contacts made through the social networking site Twitter. This site hosts the 140 video reviews available so far – with more to come. These reviews are advertised to the public via Twitter, FaceBook, and the shop’s email database. Over the last year, Wine Vault TV (WVTV), has had 50,000 views, with 80% being by local consumers.

Viewers subscribed to The Wine Vault TV then spread the word to their contacts via social media in a modern twist in the traditional “word of mouth” marketing. In return, the company regularly holds social media wine tastings.

During this time the store has grown both foot traffic and online sales 20-25% which is a pleasing result, given the current financial climate.

On the back of the success of The Wine Vault’s social media campaigns, earlier this year the company gave up all paid advertising and are now committed to a zero advertising budget.

The Wine Vault leads the way in Retail social media and is an example of how beneficial social media can be in the small business arena.

Media Contact: Jayson Bryant
bryantj@xtra.co.nz or on 0276690172
The Wine Vault

     

 

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Posted via web from The Wine Vault