For those of you in the wine marketing game read on.
Wine marketing is essentially easy and if you think it hard get out of it immediately.
The best source of information has to come from wine retailers. They know what moves off a shelf without the customer being informed about the product. It is foolhardy to disregard their opinions as they meet the customers and also observe their buying habits.
Any retailer worth their salt will be able to tell you what will and won’t sell. Customers are not tricky, they already know that they want to buy a bottle of wine but if the retailer is busy they will buy something that has a label they think they can trust.
There are three groups in the wine industry. Group 1, the artisan who cares about what goes into the bottle but doesn’t know the market. Group 2 is the largest group that think they know the market and don’t give a stuff what goes in the bottle, and group three, by far the smallest group, that get both right.
Marketing wine should be about quality for a good price. Don’t get your mothers sisters brother to do a nice arty label as they don’t work unless you have a shitload of money to through behind your brand and can afford not to get paid for 10 years. Get a retailer, who will generally be far cheaper in the long run, to help you with what is selling at the moment and, more importantly, sells itself without staff hand selling.
New Zealand's most passionate wine guy, star of Wine Vault TV. Video blogger and all round nice guy.
1 comment:
Wine marketing is very much related to Cigar marketing.Retailers are very much aware with the brands of the products.They are the intermediate link between company and consumers.For start-up business, we can start Buy Wine online like Buy Cigarsonline.This could be a great for product marketing.
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