I have recently had my eyes opened about Social Media. No, not how to use it because we do it fairly well. It is easy when you are a small wine store in the heart of Auckland and only have a couple of staff. The larger corporation the more risky unaided Social Media can be. For us it is my brand and very personal and wine is a subject that most people have an opinion on but for a large corporate brand image is critical.
Don’t screw it up employ people who are specialists. Not everyone in your corporation should or can write a blog, use Twitter effectively, and update Facebook leave it to the professionals or do nothing and get left behind.
New Zealand's most passionate wine guy, star of Wine Vault TV. Video blogger and all round nice guy.
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