We are being sold wine that is no more individual than cola and the masses are being duped by big business. The wine that is sold in the supermarkets is explanation enough. Only 2-3 suppliers offer wine to the supermarket at the price that they want to pay. And when they give you big discounts it becomes the real price where the money made before such discounts is just pure greed and fools people into buying it when it is offered 'on special'.
So the next time you buy wine in a supermarket and it is not discounted then you are adding to their coffers but the next time you buy wine when discounted that is the real value of the wine.
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