In most marketing departments you’ll hear the words split testing, and it occurred to me that you never hear these words in wine circles. Why can’t a winery do split testing of wine labels before they launch into the market.
Sure it’s expensive getting a small batch of wine labels made, but even more expensive getting it wrong.
So here’s the idea. Get two or three labels produced, all with different fonts and designs, then put them into 3 wine stores and restaurants, giving them a good discount for doing so. Over the next 6 months rotate their stock and analyse what is and isn’t selling, ask customers and also staff what they think/thought.
This way you’ll have some longevity in design and it may end up saving you a fortune in lost sales.
Wednesday, July 20, 2011
Split testing wine labels
via unscrewed.co.nz
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