After reading Rick Bakas' review of wine apps and marketing it became apparent that so few wineries in New Zealand put reviews of their wines on sites such as Cork'd and Snooth, Why wouldn't you?
For a start, personally go on the site and review wines and also add your own, narcissistic for sure, but it's a great way to reach a new audience when linked to social media sites such as Twitter and Facebook.
With the advent of Snooth's new smart phone app it is now possible to take a photo of a bottle and locate the nearest store from which to buy it.
It also acts a a reference and wine library storing the history of the wine you have consumed, and if enough Kiwi's start using both Cork'd and Snooth they'll end up having a regional profile for NZ.
Below is the new look Snooth smart phone app.
Searching for the nearest wine shop to your present location.
Taking a photo of the wine you are drinking in a restaurant.
Searching through the database.
It has identified the winery
It has identified the wine and you can now see other peoples reviews or add your own.
Additional information.
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