Time has come, it is here!
The time and need for regional styles of wine throughout New Zealand. I have been retailing for a while and each day I get asked about certain wines and what they are like.
Usually the questions about taste and residual sugar relate to Riesling and Pinot Gris. The question most commonly asked is ‘How sweet is this wine?’. People are beginning to want to know, especially if they are shopping in stores where help is minimal or even non-existent, about the wine style.
I am sure it would benefit all wine producers, and thus increase in sales, if customers knew what style of wine they were getting.
I would love to see off-dry Riesling coming from Central Otago, Dry Riesling from Martinborough and sweet styles from Marlborough or something like that.
Pinot Gris also suffers at the hand of indecision within the consumer so they buy another wine or no wine at all.
Come on New Zealand don’t be afraid to regionalise the wines that we already produce. I am sure you would see greater sales in all areas if there were some regional styles.
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