I have been doing a video blog now for 3 months and it seems to be getting harder despite an increase in interest. The initial concept for on-line video tastings came from Gary Vaynerchuk with Wine Library TV. He increased Wine Library sales from $2 million to $50 million in seven years.
On the flip side of this video blog he gained notoriety as a wine critic. He has built a hugely successful following, with viewing figures up to 90,000 each episode.
For us we are trying to distance our video blog from our commercial venture so as to add a certain authenticity to it and because we do not stock every wine we taste make it impartial.
We are now up to 35 episodes and it is getting tougher to find time to make these videos, produce, and upload them. It takes on ten minutes to shoot them but well over 4 hours for the rest.
All of this aside it is great fun. We do all of the video in 1 take and so there are no wines tasted before the take or any notes written so it is my first impression of the wine(s). I really should have a cameraman to help but we are too small to this luxury.
Our feedback instore has been great and very encouraging so we will continue to explore this medium and hopefully become a little more relaxed in front of the camera. Thanks for the support.
No comments:
Post a Comment