Monday, August 31, 2009
Wine Marketing
For those of you in the wine marketing game read on.
Wine marketing is essentially easy and if you think it hard get out of it immediately.
The best source of information has to come from wine retailers. They know what moves off a shelf without the customer being informed about the product. It is foolhardy to disregard their opinions as they meet the customers and also observe their buying habits.
Any retailer worth their salt will be able to tell you what will and won’t sell. Customers are not tricky, they already know that they want to buy a bottle of wine but if the retailer is busy they will buy something that has a label they think they can trust.
There are three groups in the wine industry. Group 1, the artisan who cares about what goes into the bottle but doesn’t know the market. Group 2 is the largest group that think they know the market and don’t give a stuff what goes in the bottle, and group three, by far the smallest group, that get both right.
Marketing wine should be about quality for a good price. Don’t get your mothers sisters brother to do a nice arty label as they don’t work unless you have a shitload of money to through behind your brand and can afford not to get paid for 10 years. Get a retailer, who will generally be far cheaper in the long run, to help you with what is selling at the moment and, more importantly, sells itself without staff hand selling.
New Zealand's most passionate wine guy, star of Wine Vault TV. Video blogger and all round nice guy.
Sunday, August 30, 2009
Tuesday, August 25, 2009
When You Don't Know How To Do It, Pay For It!
I have recently had my eyes opened about Social Media. No, not how to use it because we do it fairly well. It is easy when you are a small wine store in the heart of Auckland and only have a couple of staff. The larger corporation the more risky unaided Social Media can be. For us it is my brand and very personal and wine is a subject that most people have an opinion on but for a large corporate brand image is critical.
Don’t screw it up employ people who are specialists. Not everyone in your corporation should or can write a blog, use Twitter effectively, and update Facebook leave it to the professionals or do nothing and get left behind.
New Zealand's most passionate wine guy, star of Wine Vault TV. Video blogger and all round nice guy.
Friday, August 21, 2009
Thursday, August 20, 2009
Wednesday, August 19, 2009
Monday, August 17, 2009
Thursday, August 13, 2009
Wednesday, August 5, 2009
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