Social media is becoming the communications channel of choice for an increasing number of consumers, and most New Zealand businesses believe it is a key tool in increasing customer engagement and loyalty.
Despite this, many businesses plan to allocate less than 5% of their marketing budgets for social media activities – a large discrepancy.
In light of these findings, the Digital Leadership Group is holding a forum, Social Media in Business, to help organisations harness the commercial power of social media.
| When: | Thursday, 11 March |
| Where: | Rendezvous Hotel Auckland |
| Time: | 1.30pm - 5.30pm, drinks to follow |
| Investment: | CAANZ/ANZA/ |
| Register: |
Tickets to this event have now sold out. Email your registration form tolauren@caanz.co.nz to be placed on the shortlist.Keynote Speakers
Using Conversation to Drive Business Success
Andrew Lark, Vice President, Global Marketing Dell
Hear how Dell embraced participatory social strategies to fundamentally reshape their business. Learn about the approach, the challenges, the risks and rewards from the architect of their radically different approach to marketing.
Flying the Social Media Flag
Duncan Blair, Head of Brand & Communications Orcon
Sometimes, it’s better to ask for forgiveness than permission. Hear how Duncan Blair put his neck on the line to prove the value of social engagement to his organisation. Learn from is experiences going far above and beyond his job description to become the social media voice of the brand.
From Passion to Profit, One Man’s DIY Adventures in Social Media
Jayson Bryant, Owner The Wine Vault
There’s a lot to be said for just rolling your sleeves up and having a go. For a small retailer in Auckland, embracing social media has led to some unexpected business and personal opportunities. Jayson shares some remarkable insights from his continuing journey that will be of value to any business, regardless of scale.
Lessons from a Breakthrough Social Media Campaign
Chris Chambers, Director of Digital Marketing Tourism Queensland
Chances are, you’ll have heard of the Best Job in the World campaign run by Tourism Queensland last year – either as one of the 8 million visitors to the site, or through the hundreds of minutes of additional media coverage the idea generated. Chris Chambers takes you under the hood of the campaign that generated unprecedented interest and opportunities for Queensland, while tourism across the rest of the country was in decline.Proudly supported by: in association with:
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