NZ wine marketing and apps.

After reading Rick Bakas' review of wine apps and marketing it became apparent that so few wineries in New Zealand put reviews of their wines on sites such as Cork'd and Snooth, Why wouldn't you?

For a start, personally go on the site and review wines and also add your own, narcissistic for sure, but it's a great way to reach a new audience when linked to social media sites such as Twitter and Facebook.

With the advent of Snooth's new smart phone app it is now possible to take a photo of a bottle and locate the nearest store from which to buy it.

It also acts a a reference and wine library storing the history of the wine you have consumed, and if enough Kiwi's start using both Cork'd and Snooth they'll end up having a regional profile for NZ.

Below is the new look Snooth smart phone app.
Searching for the nearest wine shop to your present location. Taking a photo of the wine you are drinking in a restaurant. Searching through the database. It has identified the winery It has identified the wine and you can now see other peoples reviews or add your own. Additional information.  

Posted via email from Wine Marketing

Lost iPhone leads to new ideas!

On arrival of the red eye flight from Auckland to Sydney then onto the hotel I managed to lose my iphone!
Everywhere I searched failed to prove fruitful and just made me realise that I'd rather lose my wallet than a little piece of black Apple technology.

People asked had I signed up for MobileMe, was the phone charged, taken the taxi number, phoned the number, got insurance etc.This probing led me to give consideration as to what would have made this loss more palatable.

• Firstly make sure you back up your phone daily
• Sign up for MobileMe from Apple because of the geolocation finder that's part of the program. http://www.apple.com/mobileme/
• Always charge your phone so you can call it when lost.
• Have phone insurance (fortunately I had this!)
• Always take the taxi receipt when offered!

These are just some of the lessons that I have learnt from my recent experience and warn others to make sure you're covered as I now know my life is on that damn phone!

Posted via web from Jayson Bryant