NZ wine marketing and apps.

After reading Rick Bakas' review of wine apps and marketing it became apparent that so few wineries in New Zealand put reviews of their wines on sites such as Cork'd and Snooth, Why wouldn't you?

For a start, personally go on the site and review wines and also add your own, narcissistic for sure, but it's a great way to reach a new audience when linked to social media sites such as Twitter and Facebook.

With the advent of Snooth's new smart phone app it is now possible to take a photo of a bottle and locate the nearest store from which to buy it.

It also acts a a reference and wine library storing the history of the wine you have consumed, and if enough Kiwi's start using both Cork'd and Snooth they'll end up having a regional profile for NZ.

Below is the new look Snooth smart phone app.
Searching for the nearest wine shop to your present location. Taking a photo of the wine you are drinking in a restaurant. Searching through the database. It has identified the winery It has identified the wine and you can now see other peoples reviews or add your own. Additional information.  

Posted via email from Wine Marketing

New World Wine Idea of Terroir!

Every second wine bottles back label reads something like this "*insert name and grape varietal here* is a contemporary expression of terroir from *insert region*".

The expression/term 'Terroir' a French word, for which there is no direct translation, is about every facet that directly influences the grape throughout its growing season. These factors include temperature, soil profile, native yeasts, amount of rain and sunshine, country where grown etc. you get the point. It still baffles me to read these wine labels that profess to have terroir driven wines when a) they irrigate the vines b) they inoculate juice with cultured yeast.

Throughout the whole of New Zealand there are few vineyards that do not irrigate their vines. Irrigation dilutes the terroir characters that are drawn from the soil in any given season. 

The inoculation of grape juice guarantees completion of the fermentation process but negates all of the terroir characters that the wine marketers use so evocatively on the back label. Don't be fooled by what they say on the back label unless it says 'Native/wild/indigenous yeast'!

Posted via web from Wine Marketing 101