With Jayson Bryant

Ten questions in ten minutes

With Jayson Bryant

Tuesday, 17 November 2009

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Jayson Bryant is the owner of the Wine Vault, a specialist wine store set in the heart of Auckland.

Jayson Bryant.

Business to Business - What inspired you to start up your business?

Jayson Bryant- I took over rather than started The Wine Vault. I have been inspired by a businessman in the US to operate the way we do.

BtoB - Who has influenced you the most professionally?

JB – I have been very lucky to have such good mentors around me all day everyday but the most influential character on The Wine Vault is Gary Vaynerchuk. I have used his business model and adapted it to the New Zealand market.

BtoB - How would you describe yourself as a businessman?

JB – Caring and passionate. I listen to my customers and engage with them whether it be online or instore and no matter what time.

BtoB - What do you consider your greatest achievement?

JB – I’ll start with winevaulttv.com and thewinevault.co.nz. These two websites have been my greatest achievement . We have increased online sales by 4000% in just one year and had 50,000 viewers of Wine Vault TV also in the same time.

BtoB - With hindsight, what is the one thing you would do differently?

JB – I would always remember that no one knows your business better than you do, so always make sure that when advertising you know the demographic of the media. In your first year of business everyone wants you to advertise with them but be very selective about the ones you choose.

BtoB - Who do you find inspirational and why?

JB – Family and friends are my true inspiration and not surprisingly the wine community. People always surprise me. A real Kiwi number 8 wire attitude is also inspirational.

BtoB - What is the most inspirational book you have read recently?

JB – The most inspirational book I have read, which was not recently, is ‘The Alchemist’ by Paulo Coelho. It talks about the need to travel and explore only to find what you really wanted was always close to the point of origin.

BtoB - What is your favourite website and why?

JB – www.screwd.co.nz and no, it is not a porn site but a New Zealand wine review website. Here I can get to understand what the wine consumer really thinks about wine.

BtoB -What is the first thing you would do if you became Prime Minister?

JB – Provide free Government business mentors regardless of how long they have been in business and what business they are running.

BtoB - What is the best thing about being an Auckland-based business?

JB - We have more customers here in Auckland and the word of mouth referrals and networking opportunities are endless.

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Jayson Bryant is the owner of the Wine Vault, a specialist wine store set in the heart of Auckland.

Jayson Bryant.

Business to Business - What inspired you to start up your business?

Jayson Bryant- I took over rather than started The Wine Vault. I have been inspired by a businessman in the US to operate the way we do.

BtoB - Who has influenced you the most professionally?

JB – I have been very lucky to have such good mentors around me all day everyday but the most influential character on The Wine Vault is Gary Vaynerchuk. I have used his business model and adapted it to the New Zealand market.

BtoB - How would you describe yourself as a businessman?

JB – Caring and passionate. I listen to my customers and engage with them whether it be online or instore and no matter what time.

BtoB - What do you consider your greatest achievement?

JB – I’ll start with winevaulttv.com and thewinevault.co.nz. These two websites have been my greatest achievement . We have increased online sales by 4000% in just one year and had 50,000 viewers of Wine Vault TV also in the same time.

BtoB - With hindsight, what is the one thing you would do differently?

JB – I would always remember that no one knows your business better than you do, so always make sure that when advertising you know the demographic of the media. In your first year of business everyone wants you to advertise with them but be very selective about the ones you choose.

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